Tuesday, December 04, 2018

If you want the feeling of floating, buy Super Boron!

I found this 12-inch transcription in a Columbus, Ohio thrift about ten years back.  At the time, the store was a great place for record hunting.  However, during a recent visit, I discovered that they've taken to vastly overpricing the vinyl.  And, to add insult to sticker shock, they've decided to use huge price labels which, from the looks of them, would be heck to remove.  And to place these stickers on both the label and groove areas.  Why don't they simply take a hammer and break the things into pieces?  They'd have just as much chance of selling them.

Totally nuts.  I was very sad to see that.  Across the street, though, is a huge Goodwill store with enough LPs to keep a person looking for an hour or so.  Which is great.  Unfortunately, when I was there, the LPs were in long, poorly placed rows on shelves not quite big enough to hold them.  I was forced to position myself sort of sideways in order to keep the rows pushed back.  I maintained this posture for at least fifteen minutes, and when I stood up fully, my knees buckled, and I almost fell over.  I fought to keep my balance, and I must have looked like someone having a seizure.  No one noticed.  Or at least no one seemed to.  It's almost more embarrassing when people don't say something.

So, we have an acetate disc containing eleven Sohio radio spots.  Nothing specific to Christmas here, but these go with winter, so here they are.  Sohio, of course, was Standard Ohio of Ohio, and I remember it, and I also remember Boron--I thought the word was funny.  I don't remember Ex-tane, though.  I just learned from Wikipedia that Ex-tane became Extron, then Octron.  All three sound like monsters out to get Godzilla.

Sohio's headquarters were in Cleveland, which likely explains "Cleveland Recording Company" on the label.  I have no idea on the year, but it's vinyl and it's 33 and 1/3, and it has a strong early-sixties sound to it.  Radio ads sounded like this when I was a kid.  However, it plays best with my 2.7 mil 78 stylus--the LP needle produced muddy sound.  I don't know why radio stations would be using 78 needles in the early 1960s, but there are a lot of things I don't know.  Sohio's use of the line "the feel of floating" tells us this is pre-Woodstock, anyway.

I ripped this three times, using different styli, and it was the third rip that did it.  I combined all the spots into one file, but split it in two to make a zip file.  Linking to non-zips is a problem at MEGA, and I'd rather avoid it.  For some reason, the first ad spot begins at a low volume, with the volume ironically picking up on the word "pickup." 

My favorite spot is the fifth one, with the narrator losing the meter.  ("Get that great new driving feel.")  In his defense, it was a very tricky merging of words with accompaniment.

Click here to hear: Sohio ET #54 radio spots



Ernie said...

That pretty much sounds like me at most Goodwill stores. If they have very many records, they're tucked awkwardly into some dark corner where you can't really get to them. Sometimes I'll make the effort, but if I don't find something good in the first ten minutes, I'll usually give up. If I find one good record, then I'll twist myself into a pretzel to go through the whole stack. And never find another one worth my time...

Buster said...

Thanks so much for this! I worked for Sohio pumping gas and fixing tires when I was in college.

Small point: the Boron sign is probably from outside Ohio. I believe at one time Sohio did some retailing in nearby states under the name Boron rather than Sohio.

Steve Turner said...

Thanks so much for sharing these spots. They're fun to listen to. And I feel your pain on hobbling around after standing up. I call it the degenerative disc disease two step.....or three or four step.

Lee Hartsfeld said...


I'm so obsessive, I always HAVE to go through them all. Except on rare occasions, I'm not able to pull myself away. And I recall the long stacks I looked through didn't yield a huge number of good finds. Lots of great LPs that were trashed, but not a lot worth buying.


My pleasure! And I wondered about the Boron sign. Thanks for explaining. I used it mainly because it was the best pic I found on Google Images.


Glad you enjoyed. My problem was mostly in the legs. I used to walk a lot, and so I had an easier time not falling over. But, yeah, it's age. Aren't there a lot of "age is a four-letter word" jokes? (-:

Diane said...

Everyone has seizures in Goodwill. It's part of the thrill.

Kwork said...

Thank you!