Sunday, November 09, 2025

If you want the feeling of floating, buy Super Boron!

 



These are Sohio/Boron radio spots for Ex-tane gas, apparently the ideal winter car fuel.  No idea on the year, but I'm guessing 1962/63.

The ads run the gamut from funny to weird (or both), and there's some unintentional humor in cut 5, a rhythmic narration in which the announcer can't quite find the proper meter--this is followed by a far more successful effort.  The henpecked husband in tracks 3 and 4 sounds familiar--and it turns out to be voice actor Bill Thompson, as identified by Josh.  (Thanks, Josh!)

Help stop hubcap theft, and don't forget to buy Atlas Cushionaire Tires!  



DOWNLOAD: Cleveland Recording Company - Sohio ET #64.flac



Lee


7 comments:

Ernie said...

You're really digging deep into the archives for this one!

William hairyartist said...

thank you very much! I love this kind of music ;)

Lee Hartsfeld said...

Ernie,

I figured this merited a re-up! Plus, snow is back for much of the U.S., including here (though it's pretty light in my yard at the moment, AND it'll probably quickly melt.) I dunno what I used last time, but this time I utilized my 1.2 mil LP needle...

William Hairyartist,

You're very welcome! These old ad spots are an amazing glimpse into the popular past.

Larry said...

Very Nice. Thank you

KL from NYC said...

Thanks. I love radio commercials.

Anonymous said...

You're welcome, Lee, good to see these up, again, love old spots. 'Til next, love and prayin' for ya.

Romans 11:33-36 KJB

Josh

Church Podcast: https://www.sermonaudio.com/pleasantviewky
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Lee Hartsfeld said...

Hi, Josh! (And everyone else who commented.) Glad these have provided entertainment, and with Workupload having "banned" these radio spots, I figured they needed to be made available again. They're a fascinating example of old-style advertising--something I fondly recall from my young days. There are features of popular culture which we somehow expect to stay the same throughout our lives, but of course change comes quickly and sometimes in a way that's hard for our senses to comprehend. The funniest part is when us older folk suddenly realize that a given chance occurred 20 years ago, except that we're only NOW aware of it.