Friday, July 13, 2018
Bravo! label 78 rpm from 1962!
This record was overpriced and on eBay. (Coincidence?) But I knew I needed to have it--I'm a fake-hits addict. In other words, nuts. As a rule, I spend as little as I can manage (short of stealing), but for this I was willing to part with more dough than it's worth--and it wasn't that overpriced by the standards of the venue. eBay is where many a dealer grabs a Fair-minus-condition Goodwill LP and puts it up for $49 or more. If you think I'm kidding, go record hunting on eBay. Have smelling salts on hand.
In fact, I could make a case that, given the almost nonexistent general demand for hyper-obscure items like this, the value here is about forty-nine cents, practically speaking, and you're lucky to get that. But convincing the dealer? Right. So I paid the bread. Deed done.
Humorously (ha, ha!), this was graded at VG, which it is hardly. When the tonearm jumps all through the first track (Let's Go), it's maybe G+, but be aware that the dealer in question rates his or her records on (not by) "visual qualities"--managing, in this case, to miss seeing the considerable groove wear I spotted on first sight. Luckily, in addition to magic eyes, I have styli and software ready to deal with massacred tracks, as long as they aren't Let's Go. I'm kind of complaining, but not really, because I wouldn't miss having this kooky artifact in my grubby paws. Or spinning on my turntable, even.
Why is this so special? Because it's a vinyl 78 from 1962! I didn't know 1962 78s happened in the U.S., but obviously they did. What compelled Bravo! (Pickwick) to put out such a thing is the mystery of the week, but they must have figured some of their buyers lacked access to 45 rpm playback, when they could have been pondering why anyone was buying their stuff in any format. (I should talk, after spending good money for this. But I'm a collector, so it's okay.)
Anyway, by 1962, Pickwick was pretty much in charge of the fake-hits field, though of course not exclusively (SPC, for one, was still in the biz, appearing under any number of label names), but putting them on 78s? No way. But way. We have the proof before us. Plus my word.
Tried three styli before concluding that a conical LP needle worked best (you never know). The tracks, minus the obliterated Let's Go, and the folks who actually got them on the charts:
Go Away Little Girl (Carole King)--original by Steve Lawrence.
Release Me--original by "Little Esther" Phillips.
Keep Your Hands off My Baby (Carole again)--orig. by Little Eva (Beatles, 1963, for radio.)
You Are My Sunshine--orig. Ray Charles.
Zip-a-Dee-Doo-Dah--orig. Bob B. Soxx and the Blue Jeans. (Rated S for Stupid.)
Save for the backing vocals on Release Me, all very fine cheapies.
Click here to hear: Bravo! label 78 from 1962.